SOCIAL MEDIA SPECIALIST.

Job Details.

Social Media Expert – Bryanston, Hollywoodbets Sandton, Gauteng, Full-time.

Division: Hollywoodbets
Business Unit: Other Roles
Minimum experience: Mid-Senior
Company primary industry: Gambling and Casinos
Job functional area: Marketing

Job Description:

Joining the Hollywoodbets Purple Team presents a chance to be involved in one of South Africa’s most remarkable success stories. Originating from modest beginnings in Durban, Hollywoodbets has evolved into a formidable brand with operations spanning across Africa and the United Kingdom. This is merely the start. Our skilled Team is dedicated to expanding our global presence, prepared to tackle any challenge, as at Hollywoodbets, the sky is not the limit. Become a part of our Team and together, let us strive for greatness.

We are pleased to announce an exceptional opportunity for a Social Media Specialist located in Bryanston, Gauteng. Do you believe you possess the necessary skills to become our latest Purple Star?

The selected individual will be tasked with managing and enhancing both organic and paid strategies aimed at achieving objectives related to increasing website traffic and elevating brand awareness for the Hollywoodbets Brand.

With Hollywoodbets, you will:

• Innovate and create alongside a team of like-minded individuals who are genuinely motivated to reach their objectives.
• Embrace challenges and the excitement of operating within a dynamic and fast-paced industry.
• Advance your career through our development initiatives and a culture that supports your professional growth.

You Provide:

• 3 to 5 Years of Experience in Social Media.
• Experience with Paid Social Media.
• Proficiency in Copywriting.
• Expertise in Social Media Strategy.
• Willingness to Work Overtime and on Weekends.

A beneficial asset to possess:

• A Diploma or Degree

What You Will Do for the Brand:

• Develop social media strategies aimed at achieving marketing objectives.
• Design and oversee paid advertising campaigns on platforms such as Facebook, Twitter, LinkedIn, Instagram, and YouTube.
• Collaborate closely with the social media team to ensure the effective implementation of both organic and paid strategies.
• Manage, create, and publish original, high-quality content.
• Oversee all company social media accounts to ensure content is current and relevant.
• Coordinate with writers, designers, and the social media team to guarantee that content is both informative and engaging.
• Work in partnership with Marketing and Product teams to generate excitement around new product launches and betting markets.
• Facilitate communication between clients and the company (meet with clients and suppliers to ensure that strategies are effectively communicated and executed by the social media team).
• Prepare weekly and monthly reports on social media performance, web traffic, and return on investment (ROI).
• Evaluate the effectiveness of marketing campaigns on social media and utilize reporting tools to assist in this process.
• Conduct analyses of competitors.
• Monitor search engine optimization (SEO) and user engagement, providing suggestions for content optimization.
• Engage with industry professionals through social media to build a robust network.
• Train internal teams to integrate and sustain a unified social media strategy.
• Keep abreast of emerging digital technologies and best practices in social media.
• Implement strategic initiatives aimed at establishing market-leading trends for the Hollywoodbets Brand and the Gambling Industry.

What You Will Contribute to the Team:

• Adhere to established processes to guarantee high-quality results.
• Demonstrated planning and administrative capabilities.
• A strong sense of responsibility regarding work tasks.
• Comprehension of the mobile betting application and its functionalities.
• Familiarity with the internet betting platform, including the website and its features.
• Excellent time management abilities.

Please be informed that if you do not receive any communication within 30 days, you may regard your application as unsuccessful.

Key Strategies Employed by Hollywoodbets Social Media Experts.

Content Strategy and Planning.

To create an effective content plan, it is essential to comprehend sporting events and promotions. Establishing a calendar guarantees that posts align with significant games or tournaments, thereby enhancing relevance. Utilizing a variety of formats—such as images, videos, and live streams—ensures that content remains engaging and shareable. For instance, showcasing a key player’s performance through a brief video can heighten excitement.

Audience Targeting and Personalization.

Analytical tools assist in identifying various audience segments. Tailoring messages ensures that bettors receive content that resonates with their specific interests. For localized marketing, offering language options and updates on local teams fosters a sense of community. Additionally, paid advertisements facilitate precise targeting, enhancing the effectiveness of campaigns.

Engagement and Community Building.

Promptly addressing inquiries or complaints demonstrates that Hollywoodbets values its customers. Motivating users to share their experiences or engage in hashtag campaigns cultivates a sense of community. Collaborating with sports influencers and fans through user-generated content (UGC) elevates brand visibility to unprecedented heights.

Compliance and Responsible Betting Messaging.

Advocating for responsible gambling is imperative. Social media communications should incorporate messages regarding safe betting practices and limits. Adhering to advertising regulations in every market is crucial to prevent complications. Clear and respectful messaging about responsible gambling reinforces a positive brand reputation.