JOB DETAILS:
Department Franchise Business Unit Plattekloof Minimum Experience Associate Primary Industry Retail Job Function Area Sales.
Sales Representative – Construction Division
Brights Hardware
Plattekloof, Western Cape
Full-time
JOB DESCRIPTION:
Objective: To support customers in selecting the most appropriate product for their specific needs, ensuring that the assistance provided by the Sales Person is valued by the customer at the time of purchase. This entails delivering excellent customer service that leads to customer satisfaction, thereby driving sales and fostering business growth, which ultimately enhances margins and profits.
PRIMARY DUTIES:
- Provide professional and courteous assistance to customers.
- Increase sales and guarantee customer satisfaction through exceptional service.
- Monitor inventory levels and conduct regular stock assessments.
- Guide customers in selecting the most suitable products to address their needs.
- Place orders for stock with suppliers when required.
- Handle administrative responsibilities, including maintaining customer records, managing special orders, and processing invoices.
- Ensure proper merchandising and accurate product pricing.
- Engage in ongoing stock evaluations.
- Maintain a clean and organized work environment.
- Execute any job-related tasks assigned by a supervisor.
Qualifications:
- Matriculation or an equivalent qualification.
- A minimum of three years of sales experience in the electrical sector.
- At least three years of relevant experience in a hardware setting.
- Five basic technical supplier competency certificates.
- Training in customer service.
- Proven sales techniques.
- Intermediate knowledge of products.
- Proficient communication skills, both verbal and written.
Please be advised that if you do not receive communication from us within two weeks following the closing date, you should consider your application unsuccessful.
We are dedicated to ensuring our workforce mirrors the diversity of our nation, and we will carry out our recruitment and hiring processes in accordance with the Company’s equity objectives, striving to enhance our standing. The Company retains the authority to modify these terms and conditions at any time and for any reason.
Effective Sales Strategies for GHTS Hardware Sellers.:
Consultative Selling Approach:
Act as an assistant, not just as a salesperson. Ask questions to uncover the true needs of the customers. Then, suggest specific products that fit their projects. For example, a homeowner looking to repaint may need primer, brushes, and safety equipment. This approach builds trust and increases sales.
Demonstration of the product’s value.:
It is important to show, not just tell. Use display samples or live demonstrations to highlight the features. For example, let customers feel the grip of a drill or compare types of screws. Explaining how certain products can save time or have greater durability makes a big difference.
Techniques for upselling and cross-selling.:
Always look for additional ways to add value. If someone buys a hammer, suggest complementary nails or a repair kit. Point out related products that enhance their project. This strategy increases your total sales and helps customers complete their work more easily.
Seasonal and promotional selling.:
Timing is crucial. During holidays or DIY seasons, aggressively promote relevant products. Plan your inventory accordingly and prepare marketing displays for peak periods. Offering discounts or bundles encourages larger purchases.
Encourage customer loyalty.:
Follow up after a sale. Ask if they need help with installation or advice on future projects. Loyalty programs, referral rewards, and emails to satisfied customers keep buyers coming back. Happy customers often bring along friends and family.
Navigating Challenges and Opportunities in Hardware Sales.:
Common Customer Objections and How to Overcome Them. Price concerns are frequent. Show how quality lasts longer or saves money in the long run. Some customers seek expert help on technical issues; be prepared with clear advice. When someone prefers a specific brand, respect their choice but explain why your alternatives are equally good.
Adapting to Market Changes.
Stay updated on new products and trends. Attend in-store training or read industry updates regularly. Listen to customer feedback; if many request a specific tool, consider stocking it. Flexibility is key to staying relevant.
Leveraging Technology and Online Resources.
Online reviews, DIY tutorials, and videos can help close sales. Recommend useful online guides or YouTube channels to customers. Use these tools to answer questions and inspire confidence, both online and offline.
Key Performance Indicators and Metrics for Success in GHTS Hardware Sales.:
Sales Goals and Quotas.
Set personal targets based on the store’s objectives. Break down the numbers into daily or weekly amounts. Meeting or exceeding these figures is rewarding and demonstrates your growth.
Customer Satisfaction Scores.
Satisfied customers give high ratings in surveys. Good service keeps scores high and encourages repeat purchases.
Inventory Turnover Rates.
Keep track of how quickly items sell. Faster turnover means healthier stock and better sales. Quickly restock popular items and eliminate slow-moving stock.
Training and Development Metrics.
Continuously improve your skills. Record the training sessions attended and certifications obtained. The more you learn, the better you can serve customers and increase sales.
Achieving success requires a deep understanding of the industry, adherence to regulations, and the ability to lead with assurance.
