Social Wellness Marketing Manager
Company: Virgin Active South Africa (Pty) Ltd
Location: Cape Town, Western Cape
Job Type: Permanent
Are you passionate about promoting wellness through engaging marketing strategies? Join Virgin Active South Africa as a Social Wellness Marketing Manager in the vibrant city of Cape Town. Embrace this permanent role where you can make an impact in the health and fitness industry.
Division: Virgin Active Headquarters
Business Unit: Customer Experience Management
Minimum Experience Required: Mid-Senior Level
Industry: Health, Wellness, and Fitness
Job Function: Marketing
Join our dynamic team at Virgin Active, where we’re dedicated to enhancing the customer experience in the thriving health, wellness, and fitness industry. We are on the lookout for a mid-senior marketing professional to drive our customer engagement strategies at our headquarters. Use your expertise to make a significant impact in a vibrant and innovative environment.
JOB DESCRIPTION:
Our Purpose: Transforming Lives Through Wellness
At Virgin Active, our goal is to positively impact people’s lives by promoting wellness. We are committed to empowering individuals to lead healthy, fulfilling lives by offering a dedicated space for enhancing physical, mental, and social well-being.
Our Mission: Making Wellness Accessible to Everyone
We strive to create an inclusive environment where wellness is within everyone’s reach. At Virgin Active, we go beyond fitness to deliver authentic experiences that support our members in their holistic health journey. Whether it’s achieving fitness goals or nurturing mental and social health, we’re here to help every step of the way.
Looking for a luxury wellness experience that promotes personal growth, community, and transformation? Our dynamic wellness environment is designed to be accessible and inclusive, providing a foundation for social wellness that resonates with all.
Our unique wellness offerings are grounded in core principles:
- Refreshing Real Experiences: We deliver authentic and engaging experiences designed to inspire lasting wellness and positive lifestyle changes.
- Holistic Wellness: Embrace a comprehensive approach to health by integrating fitness, mental well-being, nutrition, and recovery into your routine.
- Curated Guidance and Progress: Benefit from personalized coaching and tailored programs that support and sustain your wellness journey.
- Communities Without Conformity: Join diverse and welcoming environments where everyone is empowered to thrive together.
We are committed to embedding the global Virgin Active promise of a “social wellness club” into each location by co-creating meaningful activities that cater to the unique needs of each club’s member base.
Utilizing proven behavioral principles and innovative brand design, we craft experiences that not only captivate members at the moment but also build lasting habits and loyalty over time. We act as the empathetic bridge between advanced digital tools and real-world connections, ensuring every member feels personally valued through high-tech nudges and exceptional hospitality.
Our goal is to transform engagement metrics into actionable insights, enabling gym managers to constantly improve programs and share best practices across all regional gyms. This facilitates the cultivation of thriving wellness communities worldwide.
We empower local club teams with the necessary frameworks, playbooks, and coaching to adapt, enhance, and elevate every initiative, nurturing a culture of continuous innovation, collaboration, and shared success on a truly global stage.
Our Mission and Objectives
Embrace the “Social Wellness Club” Philosophy
Our goal is to infuse the global Virgin Active promise of being a “social wellness club” into each location by co-creating activations that resonate with the local community and respect the unique characteristics of every club.
Craft Memorable Experiences Through Strategic Design
Utilize established nudge principles and innovative brand design to create experiences that not only delight members in the moment but also foster lasting habits and loyalty.
Bridge the Gap Between Digital and Real-World Connection
Serve as the empathetic link between digital tools and face-to-face interaction, ensuring that each member feels recognized, supported, and celebrated through both advanced digital nudges and heartfelt personal service.
Convert Engagement Metrics into Actionable Insights
Translate engagement data into practical insights for gym managers, enabling rapid program iteration and the sharing of best practices across regional gyms to nurture thriving wellness communities in every location.
Empower Local Club Teams
Provide local teams with frameworks, playbooks, and coaching to adapt, own, and elevate every campaign—cultivating a culture of continuous innovation, collaboration, and shared success on a global scale.
Responsibilities and Duties
Collaborate with Customer and Marketing Teams
Partner with these teams to develop a calendar of club-specific activations that bring the “social wellness club” concept to life.
Innovate In-Club Brand Interventions
Design engaging club interventions that give members more reasons to visit, engage, and enjoy the space.
Blueprint for Community Events
Create a framework for community events that reinforce our position as a premium social wellness club and create opportunities for exceptional hospitality.
Integrate Club Interactions with Digital Engagement
Align in-club experiences with our app capabilities to enhance member engagement through digital means.
Liaison Between Marketing and Clubs
Act as the primary contact to ensure club teams are informed of all marketing activities. Provide detailed launch plans and maintain high brand standards across all initiatives.
Manage Print and Distribution Relationships
Maintain strong relationships with print and distribution vendors to ensure timely and budget-conscious delivery of all promotional materials.
Conduct Regular Club Visits
Visit clubs frequently to oversee key launches, execute activations, monitor brand standards, build relationships, and embody our brand within clubs.
Establish Success Metrics for Campaigns
Define key performance indicators for all campaigns and activations, delivering timely reports on their effectiveness.
Essential Qualifications for Our Ideal Candidate
Are you passionate about transforming brand experiences in physical spaces? If so, we’re looking for you! Here’s what we need:
- Educational Background: A diploma or degree in Creative or Marketing disciplines
- Extensive Experience: Over 10 years of experience in premium retail or customer-facing environments
- Brand Enthusiasm: A strong passion for bringing brands to life in physical spaces
- Event Expertise: Proven experience in creating and executing engaging events and activations within retail or hospitality settings
- Creative Translation: An impressive ability to convert brand and marketing strategies into unforgettable experiences
Join us if you meet these criteria and are enthusiastic about elevating brand presence through innovative retail experiences.
