JOB DETAILS:

Corporate Headquarters, Business Division, Marketing Department, Required Experience Level: Mid-Senior, Primary Industry: Restaurants, Job Function: Marketing

Digital Media Producer
Pedros
Newlands East, KwaZulu-Natal
Full-time

JOB DESCRIPTION:

We are seeking a skilled and experienced Content Creator to become a part of our exceptional digital team, tasked with producing original and captivating content for our diverse social media platforms across our portfolio of brands.

In this position, you will collaborate closely with the Design Team and be responsible for researching and transforming content concepts into videos, images, infographics, and text captions, aimed at enhancing our online presence, boosting brand awareness, and maximizing growth and engagement.

You will be responsible for developing and implementing a Monthly Digital Content Calendar that aligns with various brands in our portfolio, encompassing multiple promotions and Digital Marketing Strategies.

The ideal candidate should possess an outgoing personality, a strong passion for creativity, and the ability to independently advance projects, prioritize tasks, and adhere to strict deadlines.

A profound interest in contemporary social media trends is essential for success in this position, in addition to possessing robust skills in videography, photography, and editing.

Responsibilities and Duties:

• Develop a variety of captivating and interactive social media content, including text captions, videos, and images, tailored for our platforms such as Twitter, TikTok, Facebook, Instagram, LinkedIn, and YouTube.
• Engage in product and food styling.
• Formulate and plan digital marketing campaigns.
• Evaluate and report on the effectiveness of digital marketing initiatives.
• Schedule and publish posts in accordance with the approved monthly digital content calendar.
• Work in conjunction with the marketing team to ensure all content is pertinent and contributes to enhancing engagement, reach, and sales.
• Ensure that all content produced is consistent with our brand voice and aligns with specific marketing goals.
• Collaborate with internal teams to generate innovative content ideas and strategies for growth.
• Lead and manage influencer marketing campaigns.
• Establish and maintain an influencer database.
• Oversee general content management.

Specifications:

• A minimum of 3 to 5 years of experience in a Digital Agency, specializing in the creation of engaging content for diverse social media platforms, along with relevant industry qualifications.
• Candidates should possess proven skills in videography, photography, and editing, complemented by excellent verbal and written communication abilities.
• The ideal applicant will demonstrate a talent for transforming concepts into captivating content, including videos, images, and written copy.
• Strong copywriting skills are highly advantageous, as is an outgoing personality filled with innovative ideas.
• Experience in identifying target audiences and developing digital content and campaigns that engage, inform, and motivate is essential.
• Familiarity with creating a Digital Content Calendar and a comprehensive understanding of various social media platforms, trends, and engagement strategies is required.
• The candidate should be adept at recognizing social media trends and insights to optimize content creation, as well as analyzing digital statistics to refine content ideas and strategies.
• Proficiency in creative tools such as Adobe Creative Cloud or DaVinci Resolve is necessary, along with the ability to integrate our brand voice and identity into digital content. A personal vehicle is also required.

If you thrive on daily challenges in a dynamic setting and aspire to advance your career in Digital Marketing with one of the nation’s rapidly expanding brands, then Pedros Chicken is the ideal opportunity for you!

Do you believe you possess the necessary skills? If so, please submit your CV along with a link to your portfolio.

Innovative Content Creation Strategies at Pedros: Engaging Audiences with Cutting-Edge Techniques

At Pedros, we believe in pushing the boundaries of digital content to captivate audiences and drive engagement. By leveraging the latest technology, compelling visuals, and data-driven insights, we craft campaigns that stand out in a crowded marketplace.

1. Harnessing Cutting-Edge Technology for Immersive Experiences

To stay ahead of the curve, Pedros integrates augmented reality (AR), virtual reality (VR), and 3D design into our content strategy. These tools allow us to create interactive experiences, such as virtual try-on features for products, enhancing customer engagement.

Why it works:

• Boosts interaction – AR/VR elements encourage users to engage longer.
• Enhances brand differentiation – Tech-driven campaigns set us apart from competitors.
• Drives conversions – Interactive content leads to higher click-through rates.

2. Mastering Visual Storytelling for Maximum Impact

A picture is worth a thousand words—and a well-crafted video can be even more powerful. Our team collaborates with skilled graphic designers and videographers to produce high-quality visuals that tell compelling stories.

Key benefits of visual storytelling:

• Instant engagement – Eye-catching graphics and videos grab attention quickly.
• Emotional connections – Authentic visuals resonate with audiences on a deeper level.
• Higher conversion potential – Strong visuals often lead to better sales performance.

3. Data-Driven Optimization for Smarter Campaigns

At Pedros, we don’t just create content—we refine it. Using advanced analytics tools, we track engagement rates, views, and conversions to understand what works.

Our optimization process includes:

• Performance analysis – Identifying top-performing content and underperforming assets.
• A/B testing – Experimenting with different formats to improve results.
• Continuous improvement – Adjusting strategies based on real-time data for better ROI.

Final Thoughts

By blending innovative technology, powerful visuals, and data-driven insights, Pedros crafts content that not only engages but also converts. Whether through AR-powered experiences, emotionally driven storytelling, or smart analytics, we ensure every campaign delivers measurable success.